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Email blast sent out automatically to a consumer when they signed up for the "fish bowl" program.
webpage for those who signed up via LJS Website.
Trayliner tactic to help drive awareness of the program and provide an in-depth communication to it's benefits- enticing consumers to join as they dined at the restaurant.
The actual drop-in box, that was showcased at the store (point of purchase level). Customer would drop business cards or fill out a information slip to drop in box.
FishBowl Club

Loyalty program developed to help gather consumer information/data at the store level.

Melissa McCarty...
Assistant Account Executive Louisville, KY