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Name Badge for restaurant employees to wear to promote the new sauces at LJS
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Point of Purchase, In-store Merchandising: Menuboard ribbon banner promoting New Sauces.
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Merchandising, Table Tent to promote new available sauces.
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Exterior Merchandising, Drive-Thru Ribbon Banner promoting New Sauces.
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Point of Purchase Merchandising, interactive counter card.
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Point of Purchase Merchandising, Interactive Counter Card
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LJS "Sauce It!" Campaign

The "Sauce It!" Campaign was developed to help launch a signature lineup of sauces at Long John Silver's. The catchy, yet simple, call-to-action-phrase; "Sauce It!" became our slogan for the campaign. Our objective was for the merchandising to do the "heavy-lifting" of celebrating the product quality improvements, drive awareness, and aid in the ordering process by clearly showing the variety of new sauces.

Melissa McCarty...
Assistant Account Executive Louisville, KY