LJS "Sauce It!" Campaign
LJS "Sauce It!" Campaign from Melissa McCarty...
LJS "Sauce It!" Campaign

The "Sauce It!" Campaign was developed to help launch a signature lineup of sauces at Long John Silver's. The catchy, yet simple, call-to-action-phrase; "Sauce It!" became our slogan for the campaign. Our objective was for the merchandising to do the "heavy-lifting" of celebrating the product quality improvements, drive awareness, and aid in the ordering process by clearly showing the variety of new sauces.

Name Badge for restaurant employees to wear to promote the new sauces at LJS
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Point of Purchase, In-store Merchandising: Menuboard ribbon banner promoting New Sauces.
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Merchandising, Table Tent to promote new available sauces.
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Exterior Merchandising, Drive-Thru Ribbon Banner promoting New Sauces.
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Point of Purchase Merchandising, interactive counter card.
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Point of Purchase Merchandising, Interactive Counter Card
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LJS "Sauce It!" Campaign

The "Sauce It!" Campaign was developed to help launch a signature lineup of sauces at Long John Silver's. The catchy, yet simple, call-to-action-phrase; "Sauce It!" became our slogan for the campaign. Our objective was for the merchandising to do the "heavy-lifting" of celebrating the product quality improvements, drive awareness, and aid in the ordering process by clearly showing the variety of new sauces.

Melissa McCarty...
Assistant Account Executive Louisville, KY