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Step Up to the Plate: The first of the ad series for the print ad in the Louisville Bats game program.
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Great Catch: The second Print ad developed for the 2013 Louisville Bat's program
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Batter Up: The final Print Ad featured in the 2013 program ad for the Louisville Bat's.
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Louisville Bats Sponsorship

My Client Long John Silver's, is a sponsor of the local minor league baseball team, the Louisville Bats. I was the lead account executive managing this project from concept to final art. This sponsorship involved the creation of a 3 series program ads, radio spots, and video board spots to promote the iconic Long John Silver's brand while showing our support for Louisville's hometown baseball team. Each execution integrates visual and word cues to express baseball in relation to the products provided by LJS.

Melissa McCarty...
Assistant Account Executive Louisville, KY