Objective || Develop an innovative briefcase to meet the needs of a mobile professional. As part of a sponsored class at SCAD’s Hong Kong campus.
Execution|| The brief was to honor the client’s mission to create top quality travel bags that deliver on the form and function, including; style, color, innovative design, custom design, business friendly, and excellent utility expected from a high end Italian leather brand.
Contribution || Led team’s creative direction, ideated through sketching, 3D modeling and rendering of an innovative briefcase to meet the needs of a mobile professional. Managed workflow, deadlines, quality and team dynamics for team of 4 junior and senior year design students.
Results || Delivered fully constructed prototypes six soft bags, a briefcase and a carry on roller bag in six weeks.
