Disney Princess Book Club

Winning test package for Disney Princess Book Club asking consumers to vote for their favorite Disney princess in exchange for Free Books. Included pull-down tabs on the back of the envelope of each princess that were used for voting … and for opening the envelope to reveal internal contents. Beat control and became prototype for testing all new book clubs.

Freelance, Full-time, Moonlighting
Michael J. Ray
Copywriting done Creatively! Milwaukee, WI