Canadian Grand Opening Ads for Express - Express is expanding into Canada. Designed an Express Grand Opening ad for Fashion, a Canadian fashion magazine, and a mall directory video screen.
National Magazine Ads for Express - After establishing correct crops, logo design and placement, design each ad to fit individual magazine formats, while keeping to design standards of the brand. We had to pay particular attention to the fine serifs in the Fall 2011 Collection tag line under the logo.
Careerbuilder Magazine Ad - Designed a magazine ad for Express that feature 3 lifestyle wear-to-work lines. It was a natural fit for Careerbuilder.
Canadian Grand Opening Ads for Express - Designed newspaper ads announcing the grand opening of two stores in the Toronto area. In addition, I designed recruiting post cards and college newspaper recruiting ads
Bob Evans Fall Menu Insert - New $6 Cheeseburger with Endless Fries proposed layout for Fall. Up-sell the customer - encourage them to add ingredients to personalize their burger!
Bob Evans Fall Menu Insert - proposed layout. Value proposition: 3-course meal which includes steak for $9.99. Test menu Insert.
Bob Evans Restaurant Summer Menu Insert. Proposed concept - Front page: All You Can Eat Pancakes for $4.99is a great deal. Upgrade to $7.99 Farmer's Choice Breakfast and you get so much more including all those pancakes! I designed the menu and illustrated the "our very best value" callouts.
Bob Evans Summer 2012 campaign: All You Can Eat Pancakes Menu Insert.
Bob Evans Summer 2012 Menu Insert introducing their new line of Farm Classic meals starting at $7.99. Simple Ingredients. Simply Delicious.
Left: Alliance Data - One of Central Ohio's Best Places to Work Ad. Right: Alliance Data United Way Posters for 2012. Alliance Data had a record year for contributions from their associates and this highly visible campaign helped get those results.
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Michael West
Graphic Designer Delaware, OH