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Branding & Marketing
This was a group project (group of 5) and within the group we had to identify interesting characteristics and hobbies about each other, and come up with a final conclusion on who is going to be branded. The decision was made based upon the member having a broad spectrum of interests that we could turn into marketable traits.
Once our decision was made, we had to develop a brand video based upon the chosen member. This video did not have to include the individual himself, but had to have an activity that represents the brand to its finest essence. Also develop a product for the brand that can be linked to the person.
