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The Intrigue
I was lucky enough to be selected to be a part of the LIV Challenge 2012. The company wanted a new watch design for a specified target audience. The sub culture of Riders were the prime focus.
After a lot of study on the target market, their likes , dislikes and the lifestyle they wish to follow i had decided on a design.
The final design along with a presentation on each parts of the design given in the images.