Identity Logo

I developed this identity logo for a friend.I was able to design a letterhead, envelope and business card utilizing this logo. The logo itself stands for the Initials of my friend's name and her love for shoes. I designed a bunch of drafts for her to pick from and this is the final design she chose.
I chose the American TypeWriter typeface, because that is the original one used in the "I love New York" logo and it was the inspiration behind this logo. American Typewriter represents New York, and New York City is the fashion capital of the world when it comes to clothes and especially shoes.

Nazareth Mendez
Graphic Designer New York, NY