PACKAGE DESIGN - ART DIRECTION, GRAPHIC DESIGN, DESIGN MANAGEMENT: Graphics were developed from concept through execution for a private label program sold exclusively in the convenience channel. During package research conducted by Affinnova, this private label line outperformed other existing private label lines on the market.
PACKAGE DESIGN/POP DISPLAY - GRAPHIC DESIGN, DESIGN MANAGEMENT: Trial size graphics are developed for name brand over the counter medications, providing a line of co-branded products that maintain the brand standards of both brands.
GRAPHIC DESIGN: Drug Facts labeling meeting 21 CFR 201 requirements
PACKAGE DESIGN - GRAPHIC DESIGN, DESIGN MANAGEMENT: Bin graphics are developed for name brand health and beauty products, providing a line of co-branded products that maintain the brand standards of both brands.
PACKAGE DESIGN - ART DIRECTION, DESIGN MANAGEMENT: Art direction was provided on the redesign of the Lil' Auto line, a consistent look was established across various card sizes. The redesign also included French in order to be sold in both the US and Canada. Design management was provided to ensure all SKUs were developed in a timely manner and worked directly with suppliers on production.
TRADESHOW BANNER - ART DIRECTION, GRAPHIC DESIGN: Tradeshow pop up banner was developed to announce the partnership between Lil' Drug and Rayovac. The banner effectively combines the brands from both in a cohesive design.
MARKETING COLLATERAL - ART DIRECTION, GRAPHIC DESIGN, DESIGN MANAGEMENT: A marketing brochure was developed announcing new products added to the line up.
B to B AD - ART DIRECTION, GRAPHIC DESIGN: This trade journal ad was developed from concept announcing how Lil' Drug can lighten the load of category managers by having Lil' Drug manage their sets.
View PDF
View PDF
gLike
Building the Convenience Channel
Driving sales in the convenience channel.
Results: Lil’ Drug Store products can be found in over 80% of U.S. convenience stores. According to IRI Nielsen, Lil' Drug is the number one provider of HBC items to the convenience class of trade and outsells their nearest direct competitor by 3 times.
