POP DISPLAY - BRAND CONSISTENCY, GRAPHIC DESIGN:
This branded tray was designed as part of a direct mail sampling program to doctor offices. The graphics follow the the RepHresh brand standards while still communicating where to purchase the product.
RepHresh ranks #1 in the Itch, Odor and Cleansing Category
IRI 52 weeks ending 12.21.13
MARKETING BROCHURE - ART DIRECTION, GRAPHIC DESIGN:
The RepHresh family brochure was developed as part of a consumer sampling kit. The brochure is an effective cross promo piece using brand standards from multiple brands while still achieving a cohesive look.
B to B AD - GRAPHIC DESIGN:
This trade ad for OB Management educates physicians on when to recommend Replens and RepHresh to their patients, the ad is reminiscent of clinical studies to reenforce the efficacy of the products.
PACKAGING FOR NEW PRODUCT LAUNCH - 21 CFR Part 801 COMPLIANT, BRANDING, ART DIRECTION, PRODUCT DEVELOPMENT:Pro-B was developed as an oral supplement for women who suffer with chronic feminine issues. The packaging reflects the RepHresh brand heritage yet takes visual cues from the supplement category by use of the bold rectangle that emphasizes the product benefits.RepHresh Pro-B ranks #5 in the Itch, Odor and Cleansing CategoryIRI 52 weeks ending 12.21.13
PRODUCT INSERT FOR NEW PRODUCT LAUNCH- 21 CFR Part 801 COMPLIANT, BRANDING, GRAPHIC DESIGN: Frequently Asked Questions were effectively laid out in an easy to read product insert.
CONSUMER PRINT AD - GRAPHIC DESIGN:
The same creative strategy used in a TV spot was transferred over to work in a print ad.
CONSUMER BROCHURE - GRAPHIC DESIGN:
The RepHresh Pro-B brochure was developed to educate consumers about the benefits of the product. The same creative stragegy used in a TV spot was carried over to this printed brochure.
PACKAGING NEW PRODUCT LAUNCH - 21 CFR Part 801 COMPLIANT, BRANDING, ART DIRECTION, PRODUCT DEVELOPMENT:RepHresh Clean Balance was developed as a two part kit (Step1 Cleans: Step 2 Conditions) targeting douche users to encourage trial of RepHresh Vaginal Gel at a lower price point. The packaging emphasizes the balance with the use of symmetry and pyramid shape while still reflecting the RepHresh brand heritage.RepHresh Clean Balance ranks #11 in the Douche CategoryIRI 52 weeks ending 12.21.13
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Building the RepHresh Brand
Building the RepHresh brand through line extensions, B to B and B to C advertising. In 10 years the RepHresh brand has grown to 3 product lines with exponential revenue growth.
