REBRANDING - 21 CFR Part 801 COMPLIANT, ART DIRECTION, CONCEPT TESTING, GRAPHIC DESIGN: This package was created with the use of Affinnova Concept Studio, where a variety of design inputs and product benefits were tested with the cream of the crop rising to the top. This new package has a clear focus and strong shelf presence.Pre-Seed ranks #6 in the Fertility Aids CategoryIRI 52 weeks ending 12.21.13
CROSS PROMO - GRAPHIC DESIGN: This mail-in rebate form was a cross promotion with Pre-Seed and First Response Ovulation Test Kit.
REBRANDING - 21 CFR Part 801 COMPLIANT, GRAPHIC DESIGN: The Pre-Seed tube was updated with the new branding.
B to B AD - ART DIRECTION, GRAPHIC DESIGN: This trade ad was developed announcing the purchase of Pre-Seed and how it is now a part of the successful line of women's products.
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Pre-Seed Rebranding

Rebranding of Pre-Seed delivering a consistent, concise message to the consumer. Affinnova Concept Studio was used to test and deliver the best package design.

Nancy R Shakespeare
Creative Manager Walford, IA