Wallace Espresso Logo Redesign
Role: Lead Designer
Objective: Redesign the Wallace Espresso logo to modernize its visual identity while maintaining its unique charm and connection to its loyal customers.
Approach: Simplified the original logo for a cleaner, modern look, refined typography and iconography to convey warmth and sophistication, and ensured scalability across signage, coffee cups, and digital platforms.
Outcome: The redesign refreshed the brand’s identity, improved versatility, and was well-received by customers, reinforcing Wallace Espresso as a stylish, community-focused coffee shop. The logo's updated design increased recognition, helping Wallace Espresso stand out in a competitive market. Consistent branding across all touchpoints enhanced the overall customer experience, strengthening loyalty and engagement.
