Tasked with reinventing this often-overlooked kitchen essential.
The scope included leading roles in user research, market analysis, contextual field studies, rapid sketch ideation, client presentations, 3D modeling, & direct manufacturer communication.
Research uncovered the surprisingly complex world of peeling—hard skins, soft skins, fruits, vegetables, root produce—and helped to design tools that addressed specific prep scenarios. The project also explored point-of-purchase strategies, competitive audits, and production methods suited for both mass and premium retail segments.
Unlike typical projects limited by time or budget, this was a rare opportunity to engage in a complete A-to-Z industrial design process. It remains one of my most rewarding and successful studio projects to date. The final presentation included 23 original concepts—12 of which went on to production and hit store shelves.
Design Process Strategy