gLike
Mascara for Max Factor
Redefining mascara packaging for Max Factor, with an emphasis on delivering bold lash volume and standout shelf appeal. Our goal was to create packaging that not only looked iconic but also enhanced product performance—setting the brand apart in an oversaturated market. Moving beyond conventional applicators, exploring unique bristle patterns, materials, and brush shapes tailored to different volumizing, lengthening, and curling effects. Each concept was tested to evaluate how brush design could optimize formula pickup, lash separation, and precision application.
designs that blend technical functionality with a strong visual identity—making a statement both on the shelf and in the hand.