My challenge is to create a good style and ergonomy with cheap processes. I generally target simplicity of forms with good materials combination.
I include eco-conception directly in every choices i'm asked about. It's a professionnal end personnal responsability.
I'm also very pragmatic. For me, a good usability of every fonctions is essential.
I improved my knowledges of industrial processes and technologies.
So now I can instinctively propose concepts that fit with industrial reality.