Slight Edge, LLC.
Nov 2020 - Present (5 months)
Project manage multiple marketing strategies for both brand awareness and product sales on Amazon and Shopify, including social media marketing and email marketing campaigns.
- Email Marketing: launched campaigns to grow email list and also to increase sales from Shopify.
- Designed landing page for email address collection
- Designed and launched follow up email flow to customers who abandoned their carts in Shopify which has already resulted in recovering sales.
Implemented up-sale campaigns within Shopify store to increase sales per checkout.
Row House Hilton Village
Nov 2019 - Oct 2020 (11 months)
Managed day to day operations of this boutique fitness studio.
Key responsibilities included grass roots marketing for brand awareness and membership sales.
- Participate in community events - Pop-Up
- Identify and develop B2B partnerships
- Manage email marketing and social media
- Email Marketing to target both membership audience and prospect audience using the Emma platform.
- Responsible for design and layout including creative and written content.