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HeartLand at MUDAM, Luxembourg June 2014 edition

For the summer edition of ‘Marché des Créateurs’ at MUDAM, Luxemburg the designer Noa Haim/ Collective Paper Aesthetics re-created a modular Popup Shop made from fold/ unfold elderly stools.

This time, by using two different colours for the interior pieces we created an effect of two different shopping environments in one space.

35 individual display stands for designers participating at the ‘Marché des Créateurs’ June 14 – 15th were assembled together with the museum team in one morning.

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Noa Haim
Creative Director at Collective Paper Aesthetics Rotterdam, Netherlands