Washing Machine

Wind dry function was an existing feature in LG washing machines. However, it had never caught the sight of customer because it was located under the handle in the window. Bringing this feature to surface revived this feature. Washing machines prior to this design had single color top lid. The overlap design language helps create a dual tone effect thus several permutations and combinations of color and finish led to increased number of SKU's which provided consumers a wide array to choose from. Design team: S. Kim, Paul S. and J.W.Kang

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Paul Sandip
Industrial Designer / TEDx Speaker Pune, India