Cover Page - image ties into overall concept as well as title of this piece.
Table of Contents and Mission Statement
Introductory page and message from CEO. Photos from one member event photo shoot and internal executive photo shoot.
Page focusing on Providers, images from local photo shoot.
Members page, with photos from member event and interview with another member as well.
Continuation of members section, photos from child developmental fair at CalOptima.
Beginning of Providers section, photos from Circle of Care Awards ceremony and provider interview.
Providers section continued, photos from clinic photo shoot
Community Section beginning, with photos from the Community Alliances conference, an annual event.
Community section continued. Great photo of the attendees participating in the ending drumming ceremony.
Beginning of the financial and business section.
Business and financial section continued, with graphs in the company branding and colors as well as an organizational chart.
Leadership and executive listings.
Closing spread, with great photo from member photo shoot and the company tagline.
Back of book.
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CalOptima Report to the Community 2011
The flagship print production for the company's annual Report to the Community. This was a big job, involving multiple photo shoots and coordination with vendors, photographers members, providers and photo retouching. Graphic design and copy layout along with a lengthy editing process as well as overall concepting were my primary duties. This project was the recipient of two awards:
Gold Award — Healthcare Public Relations and Marketing Awards (HPRMA)
Bronze Award — Healthcare Marketing Report 29th Annual Healthcare Marketing Awards
