Paola Rodríguez (Pow)

The goal was to present the New Cascadia truck to Daimler sales team in a complete event with registration area, auditorium, training workshops, driving tests and launching show.
CONCEPT: "Don't dream about the future. Drive it."

• Creative Direction
• Production Design
• Event Design
• Industrial Design
• Interior Design
• Set Design
• Graphic Design
• Entertainment