Paola Rodríguez (Pow)

Hyundai Mexico contacted us looking for a brand activation in music festivals (Corona Capital, Pa’l Norte and Coordenada) as an innovative experience that integrates with festival assistants lifestyle, being an extension of Hyundai's human philosophy and simplicity, generating users engagement.
We created #HyundaiInspire as a space where everyone could express themselves, freely participate and create their own digital content.
Hyundai selected our creative proposal, we produced it successfully for the three festivals and achieved brands goals.

• Creative Direction
• Back End Development
• Production Design