Paola Rodríguez (Pow)

Brand space/experiences for music festivals. I created a brand space that integrates with each festival’s mood, inviting assistants to naturaly flow through an immersive experience where they could feel Hyundai’s human philosophy and simplicity merging their own unique and authentic lifestyles, leading to generate brand engagement.

• Experience Design
• Industrial Design
• Communication Design
• Art Direction
• Creative Direction
• Set Design