The sell-out crowd at Busch witnessed a LONE SURVIVOR :30 sec trailer three time during the game. The video played on the OTB screen simultaneously with all screens throughout the stadium concourse. The main scoreboard featured a still graphic of the Blu-ray release date and package art, also presented multiple times during the day.
Cardinals fans and Yankees fans alike were happy to receive LONE SURVIVOR Blu-ray/DVD promotional caps from my street team members.
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IN-STADIUM NATIONAL PROMOTION - LONE SURVIVOR Blu-Ray Release
To promote Universal Home Entertainment’s release of the 2013 film, LONE SURVIVOR on Blu-ray/DVD, I worked with the St. Louis Cardinals. The In-Stadium Promotion took place during a sold out Memorial Day game with the New York Yankees. The promotion included special on-screen content including a lucky row giveaway, trailer plays and live video recognizing members of the Armed Forces.
