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This video launched a campaign to encouraged individuals to submit an inspiring video about perioperative nursing that was voted on by their peers. This was a very popular campaign and receive an overwhelming response and engagement among our members.
2016 conference program brochure.
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2016 campaign featuring "Be" statements to invoke emotion and engagement around the Surgical Conference & Expo.
2016 Social Media weekly registration campaign for Surgical Conference & Expo.
Annual Executive Roundtable event. This program is designed for top 25 perioperative leaders in the United States. Information obtained at this roundtable has been a launching pad for new products and services offered to our membership.
2015 direct mail campaing outlining the top 5 reasons to attend Surgical Conference & Expo
2015 Social Media campaign to drive registrations and awareness of the Surgical Conference & Expo.
2015 campaign featuring testimonials and power statements to generate engagement and connection with the Surgical Conference & Expo.
2011 Infection Prevention Campaign industry-funded roadshow campaign.
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Campaigns
Paula S. Felten
AVP Brand and Marketing Denver, CO