Senior Project (International Paper) - This assignment was to design an extensive paper mill promotion introducing a grade launch. I chose International Paper, Via Portfolio line. This line carries six different grades of paper from an ultra smooth to a heavy textured felt. My concept for this line I based on the five senses Sight, Hear, Touch, Taste, Smell, and I included the sixth sense Intuition all factors when choosing a paper line. I created a invite introducing the line, a booklet describing the line and a give away which included a sketch pad and postcards printed on each grade of paper.