ISFC Branding

ISFC branding - ISFC is a micro finance company in India. They provide loans to people (mostly illiterate) to help them build new homes or extend their existing homes.
In the logo, the bricks represent the recognizable act of construction while the red dot(bindi) denotes the Indian woman who makes most household decisions. The Hindi version of the logo is mostly used for all promotional purposes.
All promotions depend on very few words, simple layout and to-the-point marketing.

Anuranjan Pegu
Visual Communicator, Art Director, Graphic Designer New York, NY