Kara Identity - The design brief was to create something that would appeal to both, men and women. The operative words were “young”, “rugged” and “neoclassic”. The mark also needed to be strong when it was embossed onto leather. I simplified the image of a mustang into a tattoo-like imprint and combined it with a unique type created out of Gill Sans to keep the design clean.

Client : Leather Line
Completed : May 2007 at Fisheye Design

Anuranjan Pegu
Visual Communicator, Art Director, Graphic Designer New York, NY