Museumoto Branding

Museumoto Identity - Museumoto is a museum concept for motorcycles and motorcycle culture. A comprehensive identity system was devised. In the logo, the more traditional spokes exist in a modern rendition that evokes nostalgia while looking towards the future- everything about the logo highlights movement.
The name was derived from the shortened names for museum and motorcycles used rarely in common parlance- museu and moto respectively.

Anuranjan Pegu
Visual Communicator, Art Director, Graphic Designer New York, NY