Anuranjan Pegu

Pepsi Look 2010 - Pepsi India’s new tag line for 2010 is “Youngistaan Ka Wow” (The Wow of ‘Youngistaan’, the proverbial land of the young). For their visual language, I introduced a palette of young, bright colors with big and bold typography, unprecedented for Pepsi (and most companies) in India.
Campaign executed in JWT Delhi under creative supervision of Sumati Singh and Soumitra Karnik.

• Graphic Design