e-waste recycling campaign

e-waste recycling campaign - Campaign concept for a e-waste recycling firm in India. The campaign was a B2B exercise to create awareness of the recycling services provided by Attero by highlighting the monumentality of the problem and possibilities borne out of it. Also important to highlight was the idea of recycling e-waste as a positive process rather than a “negative” or subtractive one.

Anuranjan Pegu
Visual Communicator, Art Director, Graphic Designer New York, NY