INSIGHT:
Top sports-stars and athletes derive motivation from their parents.
Idea:
Getting the parents of top sports icons to be the endorsers of Nike RISE
The Nike RISE will make them “the toughest competition for their illustrious child”
SCRIPT
The ad opens in a dark studio with Rodger Federer’s father talking to the camera
“My son has won 19 Grand Slams, stayed on top of the rankings for 290 weeks and he has defeated everyone on the tennis circuit”
Rodger Federer walks in with a smile
“But, my toughest competitor is my father”
Cut To: Product Window which explains Nike Rise
INSIGHT:
Top sports-stars and athletes derive motivation from their parents.
Idea:
Getting the parents of top sports icons to be the endorsers of Nike RISE
The Nike RISE will make them “the toughest competition for their illustrious child”
INSIGHT:
Top sports-stars and athletes derive motivation from their parents.
Idea:
Getting the parents of top sports icons to be the endorsers of Nike RISE
The Nike RISE will make them “the toughest competition for their illustrious child”
gLike
Nike Rise
WHAT?
It’s a pair of shoes
WHAT EXACTLY?
A pair of shoes that are developed under the Nike Rise Program
WHAT DOES IT DO?
It basically supports the lumbar pressure of the lower body, enabling in a more pain-free movement.
FOR?
For the young who cannot keep up with their peers
For the old who cannot keep up with age.
Copy by Pranav Nayak
Art by Priya Gupta
The Images are taken off the Internet