Logo Design for the Greater NY Naginata Federation of martial arts practitioners.
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The Ask: Create a logo for team uniforms and fund raising merchandizing that combines martial art concepts of speed and agility with visual information about the naginata and the organization.
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Ideation: Analyze behaviors from nature that exemplify the principles of agility and speed. Integrate this subject with characteristics of the naginata easily recognizable, through iterations and short feedback loops with the client.
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Execution: Concept pencil sketches progressed through several roughs in AutoCAD and then finalized with text integration.
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Application: Final design adapted to apparel, and several merchandizing items through printer agreements.
