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Freelance Industrial Designer
Various
Costa Mesa, CA
Aug 2017 - 2019 (1 year 6 months)
Freelance industrial designer for a variety of companies in the fitness and bicycle industries.
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Product Manager/Brand Manager
Safe Haven Brands
Aug 2016 - Sep 2017 (1 year 1 month)
As product manager, I designed, developed and spec’d the Airborne 2018 bikes line, working with various manufacturers and assemblers in Taiwan and China. Successfully increased profit margins for the consumer-direct bicycle brand.
As Brand/Marketing Manager for both Airborne and DK Bikes, I worked toward the goal of boosting Airborne’s image and profit margins, leveraging race team successes, improved product design and deeper product range. I worked with BMX and mountain bike athletes worldwide and attended BMX and mountain bike race and consumer events.
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Senior Product Designer/Senior Brand Manager/Marketing Manager
Anaheim, CA
Dec 2011 - Sep 2015 (3 years 9 months)
Product Design: Design, oversee the design of or collaborate on the design of more than 100 new, BMX and mountain bike components for the BOX and Promax brands. Both BMX lines were immediate successes internationally.
• BMX sales were more than $2.3 million in the first year after product delivery began.
• Design process includes immersion into the BMX scene, market research, initial concepts, sketching, 2D drawing, 3D rendering, prototyping and product management, as well as logo, package and catalog design.
• Work with Taiwan, China and U.S.-based factories to bring products to market.
Brand Manager: Introduced a new esthetic to the BMX market through product design, logos, advertising and packaging, all of which resonated immediately with a notoriously conservative and fickle consumer base.
• Successfully introduced and positioned BOX as a high-end, high-margin aspirational brand while simultaneously re-introducing and positioning Promax as a high-quality, high-value brand.
• Select amateur and professional riders and teams for sponsorship, including Olympic medalists and World and National Champions. Worked with and supported International Distributors at race events.
Marketing Manager: Successfully take care of more than 100 amateur and professional BMX racers.
• Manage event sponsorships, including the number plate sponsorship of the GSX/UCI Supercross World Cup Series. Manage media buys, catalog production, trade show and event marketing, media relations, press releases, dealer communications, social media, etc.
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Marketing Manager
Cerritos, CA
Jun 2009 - Dec 2011 (2 years 6 months)
• Responsible for all marketing duties associated with eight bicycle-related brands (Intense BMX, Speed Bicycles, Sinz/Sinz Elite, THE, ITS, EYE BMX, AVE and Vigor) such as team, rider and event sponsorships, copy writing, media buys, catalog production, trade show and event marketing, product development, market research, media relations, press releases, dealer communications, social media, etc.
• Designed new products, soft goods, advertisements, product graphics and frame paint schemes.
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Design Intern
Lake Forest, CA
Jan 2009 - Apr 2009 (3 months)
• Designed apparel and soft goods as well as packaging and graphics.
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Junior Industrial Designer
Huntington Park, CA
Nov 2008 - Dec 2008 (1 month)
• Working with a small design team, developed lighting designs and furniture concepts.
