The defining magazine of a generation, Loaded launched in 1994 and catapulted into the National consciousness and has remained one of the most prominent British Brands of all time.
Repackaged, rebranded and relaunched for the modern man, Loaded is once again the must-read men’s magazine for free-thinkers: A cultural encyclopedia for the intelligent, maverick male, wherever they are in the UK. Perfectly capturing the attitude and outlook of our time, we are here to celebrate all there is about male culture in the UK, well aware of the world that surrounds us and the part we now play.
Monkey Mischief were called in to help out with Art Direction and design for the title in August 2013. After a management buyout later that year, we took over all creative output, helping to build the new editorial team, reposition the brand and title in the public eye (no small task) before re-branding and redesigning this legendary title to critical and public acclaim.
