CATEGORY
Print, Packaging
CLIENT
Ravensbourne. N.B.THIS IS A FICTICIOUS BRIEF!
ABOUT
N.B.THIS IS A FICTICIOUS BRIEF!
The Brief for this project was to create a piece of promotional experimental design for a paper comapny. We were to choose a paper company and a range of stock they carry and use their brand and the paper in the piece. We also had to base it on a fact about paper and I chose to look at the relationship between paper and play
CATEGORY
Print, Packaging
CLIENT
Ravensbourne. N.B.THIS IS A FICTICIOUS BRIEF!
ABOUT
N.B.THIS IS A FICTICIOUS BRIEF!
The Brief for this project was to create a piece of promotional experimental design for a paper comapny. We were to choose a paper company and a range of stock they carry and use their brand and the paper in the piece. We also had to base it on a fact about paper and I chose to look at the relationship between paper and play
As the audience was designers and design agencies I thought something interactive and playful would make a nice change. So using the idea of pass the parcel, I wrapped the brochure in 4 layers which explains about the company, Howard Smith Paper, about Greencoat which is 100% recycyled, and why uncoated. The reason I chose uncoated as it is often overlooked for matte and gloss, and as the latter are overused it offers a nice change of texture without losing the versatility.
As the audience was designers and design agencies I thought something interactive and playful would make a nice change. So using the idea of pass the parcel, I wrapped the brochure in 4 layers which explains about the company, Howard Smith Paper, about Greencoat which is 100% recycyled, and why uncoated. The reason I chose uncoated as it is often overlooked for matte and gloss, and as the latter are overused it offers a nice change of texture without losing the versatility.
The layers were foilblocked with orange foil and therefore once removed can double up as posters
Inside the brochure are 6 chapters, one for each weight of paper. In each chapter there is a game, with a template and visual instructions on how to play. For example, Noughts and Crosses is on 80 gsm as it is the most common paper and the most common game
The idea of the template cd is once you have played the games once you purhcase the paper and can print the templates again
Inside the brochure are 6 chapters, one for each weight of paper. In each chapter there is a game, with a template and visual instructions on how to play. For example, Noughts and Crosses is on 80 gsm as it is the most common paper and the most common game
Inside the brochure are 6 chapters, one for each weight of paper. In each chapter there is a game, with a template and visual instructions on how to play. For example, Noughts and Crosses is on 80 gsm as it is the most common paper and the most common game
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