Managed Back-ups PC - Eye-catching postcard for local start-up tech business. I both illustrated and designed this piece. I wanted to make the commonly ignored task of backing up files more immediate, in order to prompt action. I did this by drawing on the scenario of losing files to a fire, but added a dose of humor by framing it as a pulp horror movie.
Postcard for hat designer. This postcard was targeted to retail businesses (hat shops, skate shops, etc.). The company wished to create an edgy, urban look. To do this I illustrated a graffiti-inspired model I then applied to a concrete texture. To further the look I used grunge and graffiti fonts, a fashion-forward color pallete and asymetrical design elements.
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Direct mail piece for client who holds investment seminars at coffee shops.
CFS Tax PC - Direct mail piece for independent accountants. In this piece it was important to distinguish the client from national competitors like H&R Block, while still designing a relatively conservative-toned, yet eye-catching card. I used "money" greens and optimistic lines to anchor the design, while adding a playful picture to keep the design fresh.
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Direct Mail Postcards
Rori D
Graphic Designer/Illustrator St. Louis, MO