Third Place design (out of 50 student submissions) for the Johnson & Johnson “to-go” competition. The goal was to develop an improved concept based on an existing Johnson & Johnson product using rigorous consumer research and design methodology. My design's key improvement features are easier opening mechanics (visually and functionally) to the optimal range of consumers and individual compartmentalization for added organization of contents.
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First-Aid Kit

Johnson & Johnson "to-go" First-Aid Kit