Samuel M. Smithers

This was a special project for the North American design team. As the Electrolux corporate Identity had recently been redesigned, all assets were updated to reflect this change. Our CEO Jack Truong, requested that all service vans have the new Electrolux logo and product graphics installed. My role was to develop a design that utilizes the appropriate usage of the Electrolux logo.

• Commercial & Industrial Products
• Art Direction
• Communication Design
• Consumer Electronics
• Design Management
• Environmental Graphics
• Graphic Design
• InDesign