Affinity Washer
Washer/Dryer pair on pedestals
Stacked Pair
Washer Dispenser Drawer
Affinity Steam Dryer
Dispenser Drawer Detail
Pesdestal Storage Drawers
Static Washer Drum
Washer Drum Detail
Home Environment
Detailed Home Environment
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Frigidaire Affinity Washers and Dryers | Hardware UI-GUI | Product Design

These are the top level work horses, that contain a gamut of hi-quality features, from a "steam release system" to "Immersion Care Wash Action." Which gently spins and moves water and detergent through clothes for more thorough, gentle cleaning.

Creation of iconography, product graphics, and machine art. (Acid Etch, Laser Etch, Silkscreen, IMD, Capacitive Touch, Displays) Responsible for creating working standards for badge design, placement, and product CMF.
Major aspects of UI/UX were also established for this family of major appliances. Color standards were created for stainless steel, glass, ceramic glass, grates, overlays, tints, and LEDs. Functionality, Usability Testing, UX Models and Research placed a major role of the final design.

A comprehensive understanding of Industrial Design principles, Design Thinking and Engineering tolerances are incorporated into my projects.

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Available
Freelance, Full-time
Samuel M. Smithers
Multidisciplinary Designer | Creative Strategy - Global Products | Branding... Austin, TX