Creation of iconography, product graphics, and machine art. (Acid Etch, Laser Etch, Silkscreen, IMD, Capacitive Touch, Displays) Responsible for creating working standards for badge design, placement, and product CMF.
Major aspects of UI/UX were also established for this family of major appliances. Color standards were created for stainless steel, glass, ceramic glass, grates, overlays, tints, and LEDs. Functionality, Usability Testing, UX Models and Research placed a major role of the final design.
A great value for consumers, who want a restaurant inspired look without the cost. Appliances in the suite feature "Smudge Proof" stainless steel, commercial styled-handles and a modern display. Ranges offer front or rear controls, ceramic glass or heavy-duty grates, and solid over-sized metal knobs. Bottom Mount Refrigerators have an exclusive cap-touch ice + water dispenser, with in door controls, flip-up and slide-under drawers. The dishwasher includes our award winning "Orbit Clean."
