Graphic Detail | The geometric design is processed with a special ink. The Frigidaire Logo is laser-etched onto the stainless trim.
Beautiful and modern graphics, unique to the Frigidaire Pro Line
Indicator Flange knobs | Brush satin, slate grey flanges, and white temperature controls.
Stainless steel trim detail
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Frigidaire Professional, Electric 36 Inch Cooktop | Hardware UI-GUI | Product Design

Creation of iconography, product graphics, and machine art. (Acid Etch, Laser Etch, Silkscreen, IMD, Capacitive Touch, Displays) Responsible for creating working standards for badge design, placement, and product CMF.
Major aspects of UI/UX were also established for this family of major appliances. Color standards were created for stainless steel, glass, ceramic glass, grates, overlays, tints, and LEDs. Functionality, Usability Testing, UX Models and Research placed a major role of the final design.

A comprehensive understanding of Industrial Design principles, Design Thinking and Engineering tolerances are incorporated into my projects. Quality control of all files and materials was of utmost importance, with vendors, suppliers, factories, and engineers around the globe.

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Available
Freelance, Full-time
Samuel M. Smithers
Multidisciplinary Designer | Creative Strategy - Global Products | Branding... Austin, TX