Samuel M. Smithers

Update the Electrolux website to incorporate changes that reflect the following objectives:
• Create a more seamless experience for merchandising new products across key touch points of the user journey
• Apply the new Visual Brand Identity
• Improve general user experience and access to information throughout the website:
• Educating the user about the product categories through the benefits of the product in Category Pages

• Accelerate the path to purchase by linking the user to Product Pages in a fast and effective way

• Create appropriate placement for cross-sell and upsell opportunities

• Experience Design
• Interaction Design
• UX Research