Jumeirah Group / Jumeirah Hotels & Resorts
Dec 2012 - Present (9 years 5 months)
Responsible for creating visual concepts and actively monitoring, guiding and supporting brand standards implementations, alignment and compliance within individual businesses.
Assisting with the development and implementation of multilingual collateral.
Developing master concepts and developing design deliverables in line with the concepts as well as adapting master artwork to apply to different deliverables for campaigns and adapting existing artwork to ensure the visual look and feel is consistent.
Working with a wide range of media and maintaining/updating the image library online.
Creating templates for newsletters and internal communications templates and inputing content layout for monthly newsletter.
Developing and maintaining a marketing artwork archive for all artwork files and setting up and maintaining a well organised library for all image files.
Assisting in delivery of New Media updates and monitoring of various sites including (but not limited to) Facebook, Twitter and blogger relationships.
Liaising with agencies for the timely delivery of advertising, graphic design, printing, PR, promotional events and media activities maximising the value of the brands within/including Jumeirah at Etihad Towers.
Implementing online and offline marketing initiatives with key stakeholders that achieve set goals and objectives, and that measurably increase revenue and loyalty.
Maintaining brand image of Jumeirah at Etihad Towers and making sure it complies with the Jumeirah standards and guidelines.
May 2011 - Nov 2012 (1 year 6 months)
Worked at the corporate office of Serena Hotels designing all brand identities and ongoing collaterals for all their properties in Pakistan and South East Asia. Responsible of devising and implementing marketing strategies for promotion of new properties as well as working on design projects for existing hotels.
Graphic Designer & Publication Officer
Roots School System
Feb 2011 - May 2011 (3 months)
Worked as the Regional Publications and Graphic Officer for all the Roots Schools in Islamabad, Pakistan. Designed all collaterals in house and assisted in any PR and event management activity as required.
Senior Graphic Designer
MicroArts Creative Agency
Oct 2008 - Feb 2011 (2 years 4 months)
Worked independently as a Senior Graphic Designer delivering multiple quality International and local projects, both in Web and Print to a number of high end clients, while also training and managing a team of Graphic Designers. During the time I spent here, I learnt to design for for almost all the major industries as there were clients with projects from different fields. I also had the chance to expand my portfolio and to work for the web as well as print.