Sketch and Ideation process
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Looney Tunes - Loud & Wacky graphics
This project for Warner Brothers tapped into the timeless energy of the Looney Tunes crew. Using stylized characters from an older style guide, the goal was to create a series of fun, wacky, and unapologetically loud graphics that truly captured their larger-than-life personalities.
Drawing inspiration from the chaotic mash-up of punk zines, psychedelic palettes, hand-drawn letterings, and the bold attitude of skateboard graphics, the visuals burst with energy. Vibrant colours, exaggerated typography, and playful editorial copy brought out the quirks of each character making every graphic feel like it was about to leap off a T-shirt and into action.
