ICICI Centre of New (ICON) at the ICICI Bank Corporate Office at Bandra-Kurla Complex, Mumbai is designed as an environment that promotes collaborative work and innovative ideas in addition to being their testing ground for new go-to-market apps.
The refurbishing interior assignment transforms a dull regular cafeteria space that tended to get overcrowded with approx. 3000 staff members during lunch hours into a programmatically-evolved, happening space.
DYNAMIC is an acronym that reflects the organization and its philosophy as Digital Young Nurturing Agile Modern Inclusive and Caring. The space is designed to reflect these values.
Next, the 12000 sq. ft space is designed on the lines of an informal collaborative workspace with engaging alcoves for discussions, co-working and activities, where meetings can be conducted just as comfortably as solo-working options abide. Flexible folding furniture transforms the space into a yoga studio in the morning, a gaming arena in the evening.
