An Abundance of Goodness
The brief was to create a name, identity and packaging for a start-up in the fine-foods space, for authentically sourced food products and spices. Through interaction with the young entrepreneur, we understood that he was deeply guided by his own sense of spirituality and bringing what is right – diligently sourced foods from different regions of India to the table.
The inspiration came from the idea of serving wholesome, nutritious food that is authentically Indian. We based the name and identity on a hypothetical Goddess of Nutrition & Abundance, taking off from the idea of Annapurna Devi, the Goddess of Food & Nourishment. We named the brand Isvaari with a promise of Divine Flavours. Our scope included the design of pack graphics for the first set of food products to be retailed.
