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Tata Motors CVBU

The Client team at Tata Motors CVBU felt the need to create a stronger brand presence at highway dealership locations. The issues they identified were to increase distance visibility of signage, ensure readability at high-speeds, attract potential customers, achieve brand consistency and leverage the brand.

The design for their high-mast responded to their brief, in addition to which we ensured that the signage fabrication and installation were simple and effective at the site, with inbuilt engineered stability, low maintenance and high brand recall. These huge totems will be rolled out to become the beacon for the company, announcing their presence at highway dealerships across the nation.

Freelance, Full-time
Sayali Gudhekar
Multidisciplinary Graphic Designer Mumbai, India