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Clean Water Lakewood Logo
I created this logo for the City of Lakewood, Ohio for the "Clean Water Lakewood" initiative. The purpose of this program is to educate and inform the public of the City's aging Storm and Sanitary Sewer system, and the City's plan to remedy the issues.
Lakewood wanted this logo to tell a story. The icons in the logo depict how storm water begins as rain, enters the pipelines, and ends up as runoff in a lake (Lake Erie in this case).
The challenge was finding a way to depict each of the elements in a flowing manner that showed a process or progression.
