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Clique
As a part of the in-house design team, I spearheaded the identity redesign for Clique Communications, a mid-sized software company based in Princeton NJ. Clique offered prospective clients video chat technologies that were the best available, but its identity did nothing to support that. Upper management was at first hesitant to move away from the original logo, but was pleased with the evolution of the mark and identity that we developed.
